Parquick

Finding parking is a major headache for drivers in big cities. It causes stress, wastes time, and adds to traffic congestion. With Parquick, they can park in an instant. A new service designed to help drivers by connecting them to the parking lot with available spaces closest to their destination.

Agility. Instant. In a flash. These were the core terms that inspired the name Parquick, paired with a logo designed to convey movement and simplicity.

The symbol design is key, especially for an app-based service. It has to stand out among thousands of other apps and establish its own identity. Using the concept of an open space combined with agility and simplicity, we created a P—the universal parking symbol—with a car in the negative space, representing that empty spot every driver is looking for.